This Is It

Gay Bar, Cocktail
418 E Wells St (btwn N. Jefferson St. & N. Milwaukee St.)
Milwaukee, WI 53202
(414) 278-9192
3:00pm - 2:00am
3:00pm - 2:00am
3:00pm - 2:00am
3:00pm - 2:00am
3:00pm - 2:30am
3:00pm - 2:30am
3:00pm - 2:00am



  • One of the best gay Bars in the greater Milwaukee Area. Inexpensive drinks, Friendly people, and the best juke box in town.
  • You can finally leave a tip on credit card tabs
  • This Is It is the only midwestern bar rated five star 'Hurricane Proof'. Come in to seek shelter from Sandy!
  • Hands down, one of the best gay bars in Milwaukee!
  • East Town's best watering hole! Where drinks are served with a twist of licentious Joi de Vivre, and "Life is beautiful. The patrons are beautiful. Even the jukebox is beautiful!"
  • Here with my cousin Gregg and his partner Eddie after a long day because of a funeral having a couple of drinks
  • North woods bar meets gay life....Love it! George never forgets a name.
  • A must for gay His/herstorians on MKE's LGBT scene plus a block or from Elsa'a and Taylors!
  • The oldest and one of the most interesting gay bars in Milwaukee. Vintage furniture and always good service with a smile!
  • Strong drinks cheap price awesome bartenders and really good music selection....if u like chill and little to none drama this is it!
  • Merkin Monday's at rail prices
  • Say hi to Jed. He's awesome.
  • Awesome customer service! Great peoples :-)
  • 2.4.1 shots after 10pm, every night!
  • Hidden gem. Heavy pour.
  • $3 long island ice tea's are great
  • take care of the bar and the bar will take care of you!
  • Best juke box in town!
  • Been coming here since the 70s. Really great place. Friendly staff. There's nothing to dislike
  • Simply stated... Up north woods meets gay people!

Nearby places

354 E National Ave
739 S 1st St (at National Ave.)
419 E Wells St (btw Milwaukee & Jefferson)