Superior Sandwich Chain’s Summertime Sweepstakes Compliments Limited Time Only Bacon Menu
Dallas, TX (RestaurantNews.com) Which Wich, the Dallas-based fast-casual sandwich concept, randomly selected Conroe, TX resident Cheryl Bacon as one of ten winners in their recent “Ultimate Bacon Giveaway” sweepstakes. After entering the sweepstakes via Which Wich’s Facebook page, ten chance entries were selected and awarded gift cards for a free year of wiches.
The giveaway ran in conjunction with the brand’s seasonal limited-time only “Bag 8” menu option: the Ultimate BLT. The amped up version of the classic sandwich featured lettuce, tomato, avocado, chipotle mayo and eight slices of thick-cut bacon on sourdough bread. The exciting seasonal menu also featured a bacon milkshake.
“Anytime you win something, it’s great, especially when it’s something you love,” said Bacon. “Which Wich is one of the few places our whole family can go to and nobody complains. That’s a huge undertaking, so it was a very welcome surprise!”
It may be hard to believe that Cheryl’s last name didn’t automatically propel her to the win, the brand used a random number generator to choose ten winners from a list of 22,477 entrants. The list of winners spans the country from Oregon to Ohio, including Adrienne Hatch, Lisa Mizell, Kevin Peterson, Patty Reis, Joseph Goldberg, Amanda Habener, Bethany Turner, Donita Berkland and VanTrese Dailey. Each of the winners will enjoy free sandwiches for the year.
As for her unintentionally appropriate name, Bacon chalks it up to fate.
“Bacon has been my last name for a long time, so when I entered I didn’t even give it a second thought. But, of course it’s a funny coincidence! I thought it was cool, and we’ve already been down to Which Wich to use our gift card.”
“We love rewarding our guests with giveaways like this,” said Which Wich Vice President of Corporate Communications Hala Habal. “Our loyal customers’ passion is what’s driven Which Wich’s rapid growth and success. That wouldn’t be possible without fans like Cheryl and our other sweepstakes winners.”
The introduction of Which Wich’s limited time only bacon menu items marked the unveiling of a new partnership between Which Wich and Hormel. The brand has switched from using bacon crumbles to a thick-cut Applewood smoked variety in all of its sandwiches. While the customer sweepstakes ran online, franchisees also had a contest of their own to see who could sell the most bacon during the season.
The brand’s San Luis Obispo, Calif. location was victorious, and the store was awarded a year of free bacon from Hormel.
“Our customers absolutely love these seasonal menu items,” said Which Wich San Luis Obispo franchisee Tejal Vinchhi. “We’re proud that out of nearly 400 locations we sold the most bacon. Our customers love the high quality of the Hormel bacon we’re now serving. It’s made our already great sandwiches even better.”
Which Wich has become known for its specialty “Bag 8” menu options and recently launched a new Reuben sandwich selection that’s already become a new fan favorite.
Which Wich is poised for another year of rapid growth, and is on pace to surpass the aggressive expansion it saw in 2014. The superior sandwich brand plans to open 83 new restaurants in the U.S. and abroad by the end of 2015. In Q1 alone, the brand made its debut in previously untapped markets like Portland, Ore., and has continued to attract experienced franchising veterans who see the unique growth opportunities presented by the brand.
Which Wich also expects to surpass its previous record of signed franchise agreements by 20 percent in 2015, including 80 domestic agreements and 40 international agreements. The brand is also on track to grow its number of opened stores by almost 35 percent in new and existing markets this year. The brand has 250 stores currently in site selection, lease negotiation, or construction phases.
The brand currently has locations in 38 states and the United Arab Emirates, Mexico, Panama, Guatemala and Qatar. New territories remain available across the United States with a heavy focus in markets like Chicago, Phoenix, Salt Lake City, Las Vegas, New Orleans and Washington D.C./Baltimore. The brand is also excited about international expansion in 2015, with new openings scheduled in Bahrain, Kuwait, Lebanon and Saudi Arabia. To learn more about Which Wich franchise opportunities, visit www.whichwichfranchising.com.
About Which Wich
Which Wich® Superior Sandwiches was founded in Dallas in late 2003 by restaurant entrepreneur, Jeff Sinelli. The national sandwich franchise chain is best known for its customizable sandwiches, creative ordering system, and personalized sandwich bag. In 2014, QSR named Which Wich one of their “2014 Best Franchise Deals” and Forbes listed Which Wich as one of their 2014 “30 Best Franchises To Buy.” Which Wich is also the recipient of the 2015 Nation’s Restaurant News MenuMasters “Healthful Innovations” award. Which Wich currently has 400 locations open or in development in 38 states and 10 countries. For more information, visit www.whichwich.com.
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