Delicious Limited Time Only Offer to Drive Better-Burger Trailblazer’s Innovative New “Light Side” Menu
Nashville, TN (RestaurantNews.com) Back Yard Burgers, the better burger franchise with a taste for bold flavors, is setting the “Light Side of the Grill” sizzling with the launch of its newest limited time only menu offering, the Mediterranean Chicken Burger.
“At Back Yard Burgers, we strive to give our customers a wide variety of bigger, bolder flavors. We’ve made a commitment to continuous menu innovation, and it’s kept our loyal customers hungry for more. The Mediterranean Chicken Burger is unlike anything in the better burger fast casual segment, clocking in at just 400 calories. We’re excited to offer a lighter option for our health-minded customers that still turns up the heat on big flavors,” said Dave McDougall, Chief Executive Officer of Back Yard Burgers.
Back Yard Burgers’ Director of Culinary and Food Safety Angela Vega is the driving force behind the creative limited time offers, noting that LTO’s are a great way to experiment and see what flavors really hit home with customers.
“Limited time offers like the Mediterranean Chicken Sandwich are a win-win for Back Yard Burgers. We’re able to keep our customers’ taste buds happy with exciting and delicious new items while also finding our next permanent menu additions,” Vega said. “Our Chipotle Burger, featuring Sweet Baby Rays® BBQ Sauce, chipotle mayo, cheddar cheese and smoky bacon started out as a limited time offer. It was such a hit with customers that we put it on the menu full-time.”
Available at Back Yard Burger locations nationwide from September 28 and November 22, the Mediterranean Chicken Burger features all-natural chicken blended with spinach, mozzarella, quinoa and peppers flame grilled and served on flatbread with crumbled feta cheese. The combination of flavors is designed to transport Back Yard Burgers fans to the shores of Mediterranean Sea, and will help launch the brand’s new push for featured lighter menu items, rolling out to Back Yard Burgers locations nationwide by the end of the year.
The better-burger brand will also mark the month of October by taking part in a “Pink Your Drink” campaign, in support of Breast Cancer Awareness month by adding pink straws to all soft drinks.
Campaigns like these have helped play a role in the brand’s continued success in 2015.
About Back Yard Burgers
Back Yard Burgers is a fast casual, better-burger concept that takes pride in their uncompromising commitment to “providing custom, flame-grilled variety with care.” The company’s franchise partners and employees are passionate about offering the freshest ingredients, allowing their guests to customize their meals and to serving the same high-quality food that they would offer at home to their own family. Along with offering made-to-order gourmet Angus burgers, Back Yard Burgers’ menu includes delicious grilled chicken sandwiches, fresh and creative salads, hand-dipped milkshakes, and freshly baked desserts. Today the franchise brand operates 60 locations in 13 states.
For franchising opportunities visit: http://www.backyardburgers.com/franchising.
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