Arooga’s, with a little help from its friends – Wilsbach Distributors, Inc., Ace Distributing, and Kirchner’s – Completes October Initiative to Benefit Breast Cancer
Harrisburg, PA (RestaurantNews.com) Arooga’s has proved that cider, pink chips and boobies are a terrific threesome.
A year after raising $5456 for Feel Your Boobies Foundation in 2015, Arooga’s Grille House & Sports Bar increased its donation to $8849.20 in 2016 to the non-profit breast cancer organization, which promotes proactive breast health in young women.
The region’s favorite sports bar, in partnership with Wilsbach Distributors, Inc., Ace Distributing, and Kirchner’s, has raised $16,805 over the past three years for Feel Your Boobies. Arooga’s expanded its reach this year to its franchise locations in Warwick, RI and Uncasville, CT, who raised an additional $2762.43 to benefit their respective charities for the month.
In partnership with their local distributors, Arooga’s donated $1 from every Angry Orchard pint sold at all 10 of its Pennsylvania locations for the entire month of October. In addition, Arooga’s donated 10% from every sale of items that featured pink chips in honor of Breast Cancer Awareness Month. Arooga’s “Pink Chip” items included Buffalo Chicken Dip, Buffalo Chicken Nachos, Chips & Salsa, Beer Cheese Chili Nachos and Seafood Nachos.
“Arooga’s loves being a steward in the communities we serve and this relationship has truly prospered in the past three years. It’s a worthy cause and it’s great to see the donation increase every year,” said Gary Huether, Jr., co-founder and president of Arooga’s. “We loved collaborating with our distributing partners Ace Distributing, Kirchner’s, and Wilsbach Distributors, Inc. for the third straight year in support of the Feel Your Boobies Foundation, and we are grateful that our guests came out to support this great charity.”
“We are thrilled with our ongoing partnership with Arooga’s for the Angry Orchard promotion and enjoy seeing it become more successful each year,” said Leigh Hurst, founder and President of the Feel Your Boobies Foundation. “The donation will allow us to continue to grow our educational efforts that target college campuses with our message, which has saved lives.”
“Ace Distributing was proud to work with Arooga’s, Wilsbach, and Kirchner Beverage this year to raise the necessary funds together, as an industry, for such a great cause with the “Feel Your Boobies” program.” said Nate Fochtman, Vice President of Craft and Business Development with Ace Distributing. “We firmly belief that our local future is dependent on a strong surrounding community, which is always encouraging when an entire industry comes together locally for maximum impact.”
Since opening its first restaurant in Harrisburg, PA in 2008, Arooga’s has strived to offer its guests the ultimate sports bar experience by offering the latest trends in technology and service, and has also paved the way for sports bars everywhere to offer guests healthy dining alternatives by sourcing clean ingredients that are free of antibiotics and hormones, and in many cases certified organic. Arooga’s currently has three franchise locations in operation, with locations in New Jersey, Florida, and Massachusetts currently under construction.
Arooga’s Grille House & Sports Bar is an innovative full-service casual restaurant and bar with a sports and entertainment focus that combines exceptional food and beverages, with unique concepts, and proprietary operational strategies. Arooga’s Grille House & Sports Bar was founded in July 2008, and currently has franchise agreements for nearly 100 locations in the Eastern U.S. Arooga’s offers franchising opportunities for their “unique sports and entertainment restaurant & bar” concept to qualified multi-unit candidates. For more information, visit www.aroogas.com, or contact Keith Swade, Director of Franchise Development at firstname.lastname@example.org.
About the Feel Your Boobies Foundation
The Feel Your Boobies Foundation is a breast cancer non-profit organization that promotes proactive breast health to young women through strategic education & social outreach programs. The Foundation’s primary program is its College Outreach Program which provides free breast health education materials to college campuses nationwide. To read more about the Foundation, go to www.feelyourboobies.com.
Kirchner’s is Lancaster PA’s largest wholesale beverage distributor, specializing in quality domestic, micro, craft, & import beers since 1933.
About Wilsbach Distributors, Inc.
Wilsbach began operation in 1933 in a small garage in uptown Harrisburg with Ballantine and Anheuser-Busch Inc. as the first two suppliers. Realizing the need for more space, a new warehouse was built on 7th Street in Harrisburg.
As suppliers were added and sales increased – it was time to build again. In 1972, Wilsbach Distributors, Inc. moved to Linglestown Road outside Harrisburg and remained there until 1999. In 1999, Wilsbach built their current location – an 80,000 sq ft facility in Harrisburg off I-83 in Susquehanna Township.
The Sourbeer Family purchased the business in 1988 and continues to run the business today. Under their tutelage, Wilsbach has become Central Pennsylvania’s #1 malt beverage distributor with a portfolio that now includes 36 of the finest Domestic, Import and Craft suppliers from around the World.
About Ace Distributing
Ace Distributing was founded in 1948 by Jimmie and Nick Spagnola, currently owned by Jeff Reeder and Tim Strickler since 1988. Throughout the years the company has expanded its distribution opportunities and portfolio of brands, spreading across six counties in South Central Pennsylvania and representing over sixty-four breweries from the United States and globally. Ace Distributing has been recently recognized nationally for their market strategy with a Business Executives Magazine’s 2016 “Best in the U.S,.” 2016, 2014 & 2013 Craft Beer Distributor of the Year nomination by the Brewer’s Association & National Beer Wholesalers Association, as well as Beverage Trade Network’s “2014 Leading Craft Beer Distributors in the USA.” For more information, contact press contact Nate Fochtman, Vice President Craft & Business Development, 215-253-9180, email@example.com.
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