Mini Meat Marvels Showcase High Quality Proteins From The Core Arby’s Menu
Atlanta, GA (RestaurantNews.com) On August 31, Arby’s introduced Sliders, a lineup of mini sandwiches featuring five of the same high quality proteins offered on the core menu: roast beef, chicken, corned beef, ham and jalapeno roast beef. During the month of September, Arby’s guests responded to the mini meat marvels by purchasing 29 million of them – that’s nearly 1 million Sliders per day and roughly 300 Sliders sold daily per Arby’s restaurant across America. That is a ton of meat. Literally.
The following are just a few stats proving good things come in small packages:
“Our Sliders bring the magic of Meatcraft to a smaller sandwich,” said Rob Lynch, Chief Marketing Officer and Brand President of Arby’s Restaurant Group, Inc. “Sliders combine snack-sized value with the high-quality proteins we’re known for and this is a winning proposition with our guests. We’re selling an average of several hundred per day, per restaurant, with our current one-day record at nearly 1,500 in a single day.”
Arby’s plans to feature Sliders as a permanent menu item, and is even offering “Happy Hour” in participating markets, where guests can enjoy Sliders, a Small Curly Fry or Small Drink or Shake each for only $1.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins paired with crave-able sides, such as Curly Fries and Jamocha shakes. Arby’s® restaurants are Fast Crafted™, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit DiscoverArbys.com.