Atlanta, GA (RestaurantNews.com) Arby’s Chief Marketing Officer Rob Lynch was honored as the Chief Marketing Officer of the Year by the PR World Awards®. The annual PR World Awards program recognizes the best of public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments and achievements from every major industry in the world.
Under Lynch’s leadership, Arby’s has built a powerful, sustained drumbeat of brand-defining and award-winning marketing efforts. Arby’s capped off 2015 by being named one of Ad Age’s top ten Marketers of the Year, and the The Wall Street Journal called the Brand’s farewell ads to its “frenemy,” Jon Stewart, one of the best ads of 2015. This month, Digiday – a leading modern media company – named Arby’s Vegetarian Support Program the Best in Show for its 2016 Content Marketing Awards and Loyalty360 named it Creative Campaign of the Year.
“I am proud that the efforts of our Marketing team continue to drive business results,” said Lynch. “Over the past few years, public relations has been instrumental in driving the cultural relevance of our Brand and getting Arby’s back in the conversation.”
Arby’s unique approach has translated not only into industry recognition, but also into sales success. Arby’s has experienced 22 consecutive quarters of same-store sales growth and 13 consecutive quarters of industry outperformance.
About the PR World Awards
PR World Awards® is the world’s premier public relations and corporate marketing awards program created to honor and recognize industry-wide and peer achievements and best efforts of agencies and in-house public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements. Learn more about the PR World Awards at www.prworldawards.com.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with more than 3,300 restaurants worldwide. The Arby’s brand purpose is “Inspiring Smiles Through Delicious Experiences™.” Arby’s® restaurants feature Fast Crafted® service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the parent company of the franchisor of the Arby’s brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information.
With the current growth and momentum of the Brand, Arby’s is actively seeking new franchisees. To learn more about available markets and requirements, visit DiscoverArbys.com.
Jason Rollins, APR