If you have a marketable brand, run with. Or, in the case of the ridiculously popular app Angry Birds, fly with it. Rovio, the animation company behind the hit has already turned Angry Birds into a franchise, selling millions of t-shirts, keychains, and toys depicting those vengeful featherballs. Yet Peter Vesterbacka, the lucky man with the lucky name behind Rovio's marketing and business development, is not satisfied with simple accessories (Mashable).
Enter the Angry Birds cookbook. It's hard work to launch your bird-brained self at evil green pigs, toppling their castles and gaining points with each pig that goes poof. The game has enjoyed nearly 1.2 billion hours of usage in the US--that's a lot of people working up an appetite…for…eggs? What else would an Angry Birds cookbook serve up? If they're going in the direction of cannibalism, we hope to see recipes for Jerk Chicken and Green Pig Curry as well.
The Daily Byte is a regular column dedicated to covering interesting food news and trends across the country. Click here for previous columns.