Snyder's of Hanover to celebrate with baseball players, fans, thousands of free pretzels in eight U.S. cities on April 26
HANOVER, Pa., April 20, 2017 /PRNewswire/ -- To celebrate National Pretzel Day on Wednesday, April 26, Snyder's of Hanover® – the nation's No. 1 pretzel brand – is inviting baseball fans to enjoy 'Pretzels, Baby' as they head to the ballpark for America's favorite pastime.
At eight ballparks across the country, street teams will give away tens of thousands of bags of boldly flavored Snyder's of Hanover® Pretzel Pieces to honor one of America's most beloved snacks. The brand is also partnering with big-league baseball players, including Albert Pujols, Hanley Ramirez and Zack Wheeler, to promote the holiday by sharing the "Pretzels, Baby" message on Instagram and Twitter.
"Pretzels and baseball are two American favorites, so National Pretzel Day is the perfect opportunity to unite them," said Rod Troni, chief marketing officer of Snyder's of Hanover's parent company, Snyder's-Lance. "We hope all the fans who try our hearty, crunchy, bold and baked pretzels will agree this substantial snack hits a homerun for taste."
Thousands of free bags of Pretzel Pieces in flavorful varieties such as Honey Mustard & Onion, Hot Buffalo Wing, Jalapeno and S'mores will be available to fans around the following stadiums:
Snyder's of Hanover encourages fans to visit its Facebook, Twitter and Instagram pages for product giveaways throughout the day and to tag photos or posts on social media using #PretzelsBaby and #NationalPretzelDay to join in the celebration.
"Snyder's of Hanover Pretzel Pieces are great for any day or activity," said Troni. "But we're especially excited to celebrate 'Pretzels, Baby' with baseball fans across the country on April 26."
About National Pretzel Day
National Pretzel Day is annually celebrated on April 26. The day was originally established more than 30 years ago by U.S. Rep. Robert S. Walker of Pennsylvania, then re-declared by Pennsylvania Gov. Ed Rendell in 2003 to acknowledge the importance of the pretzel to Keystone State's history and economy.
About Snyder's of Hanover®
For more than 100 years, Americans have enjoyed Snyder's of Hanover pretzels. With their unique sourdough heritage, Snyder's of Hanover pretzels are available across the country in a wide variety of flavors and shapes, including traditional hard pretzels, flavored pretzel pieces, sticks, rods, nibblers, braided twists and sandwiches and even gluten-free options. For more information, visit www.snydersofhanover.com, or find Snyder's of Hanover on Facebook, Twitter, Instagram or Pinterest.
About Snyder's-Lance, Inc.
Snyder's-Lance, Inc., headquartered in Charlotte, N.C., manufactures and markets snack foods throughout the United States and internationally. Snyder's-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, popcorn, nuts and other snacks. Products are sold under the Snyder's of Hanover®, Lance®, Kettle Brand®, KETTLE® Chips, Cape Cod®, Snack Factory® Pretzel Crisps®, Pop Secret®, Emerald®, Late July®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart Snacks™, O-Ke-Doke®, Metcalfe's skinny®, and other brand names along with a number of third-party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. For more information visit the company's corporate web site: www.snyderslance.com. LNCE-G
SOURCE Snyder’s of Hanover