The buzz about 3-D printing just got the attention of 80,000 designers: Highlander honey bees.
To celebrate the launch of Dewar’s Highlander Honey, the whisky producer will be releasing the 3-B Printing Project, a unique artistic creation of two honeycomb structures entirely built by 80,000 honeybees.
“The 3-B Printing Project is both symbolic of the craftsmanship that goes into making each bottle of the new Dear’s Highland Honey and the modern attitude of our consumer — ‘the Drinking Man’ — who is intrigued by the innovation of 3-D printing,” says Arvind Krishnan, vice president brand managing director for Dewar, in a statement.
The project starts with a blueprint that mimics the bees’ natural environment while allowing them to gather nectar and pollen to create honeycomb. Visitors to the Dewar’s Facebook page will be able to watch a collection of “Live in the Hive” videos of the bees’ process beginning today at 5 p.m. and can enter a sweepstakes to win the final project.
Dewar’s Highlander Honey is a unique infusion of hand-selected Scottish honey with the natural flavors of the original Dewar’s White Label blended Scotch Whisky. The suggested retail price is $23.99 per 750mL bottle.
We give these little guys an A for effort on their 3-B group project.