Dunkin' Donuts celebrates Big Papi's final season by presenting his iconic image in donuts; 34 cents from every donut used to be donated to The Greater Boston Food Bank
CANTON, Mass., Oct. 4, 2016 /PRNewswire/ -- Dunkin' Donuts, America's all-day everyday stop for coffee and baked goods, has baked up a big way to honor Big Papi with a sweet celebration of the slugger's career with the Boston Red Sox. In late September, more than 60 Dunkin' Brands volunteers brought 10,000 of the brand's signature donuts to the Rose Kennedy Greenway in downtown Boston to create a larger-than-life mosaic of David Ortiz, one of Boston sports' larger-than-life heroes. Made completely from the 10,000 donuts, the mosaic features Big Papi's iconic pose after crossing home plate, lifting his arms to the sky in celebration. Fans can now watch the behind-the-scenes creation and the final mosaic masterpiece at https://youtu.be/oNNhCcVj_sE.
As part of this tribute, Dunkin' Donuts will donate 34 cents from every donut used to create this unique work of art to The Greater Boston Food Bank. The $3,400 will support The Greater Boston Food Bank's work within the local community.
"We're honored to have had the opportunity to partner with such a legendary and beloved athlete, and we wanted to pay tribute to his outstanding career and contributions to our community in true Dunkin' fashion," said Tom Manchester, Vice President of Field Marketing for Dunkin' Donuts. "From David stepping behind our counter to serve coffee and donuts to our loyal guests, to him stepping in front of a microphone to sing about his love of Dunkin' Donuts Iced Coffee, we have created such special memories with Big Papi over the years. We wish David and the entire Red Sox team good luck in the playoffs and hope we can celebrate again with another championship parade."
Dunkin' Donuts signed a multi-year partnership with Red Sox Designated hitter David Ortiz in 2014. In September, Dunkin' Donuts introduced the exclusive Ortiz #34 Donut and Cup Koozie, available at participating Dunkin' Donuts locations in New England. Over the course of his sponsorship with the brand, Ortiz joined New England Patriots favorite Rob Gronkowski in their Summer Chill and Gronk and Big Papi's Beach House campaigns as they sang about their mutual love of Dunkin' Donuts Iced Coffee. Ortiz also supported Dunkin' Donuts' social media campaigns and made appearances on behalf of the brand.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday stop for coffee and baked goods. Dunkin' Donuts is a market leader in thehot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin' Donuts has earned a No. 1 ranking for customer loyalty in the coffee category by Brand Keys for 10 years running. The company has more than 12,000 restaurants in 44 countries worldwide. Based in Canton, Mass., Dunkin' Donuts is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.DunkinDonuts.com.
RF|Binder for Dunkin' Donuts
Video - https://youtu.be/oNNhCcVj_sE
SOURCE Dunkin' Donuts