Fans Can Enter for the Chance to Win a Trip to Any College Bowl Game in the Continental United States Courtesy of XYIENCE
AUSTIN, Texas, Aug. 30, 2016 /PRNewswire/ -- To kick off the 2016 college football season, XYIENCE, the original great tasting, zero calorie energy beverage, announced today the launch of a new integrated marketing campaign featuring ESPN College Football's Samantha Ponder, who is a contributor to "College GameDay," "College Football Live" and "ABC Saturday Night Football." Ponder will serve as XYIENCE's brand spokesperson for the second consecutive year.
"I am excited to continue my partnership with the XYIENCE team this year. Between work and raising a two year-old, XYIENCE has become a staple in my life to help me get through long days," says Ponder. "No sugar, no calories and it genuinely tastes great! XYIENCE gives me the energy I need to be the best wife, mom and broadcaster I can be."
XYIENCE's college football marketing campaign consists of the following components:
"XYIENCE's new college football marketing campaign aims to reach older millennials who are increasing their consumption of energy drinks faster than any other age group. Part of our target demographic herself, Samantha Ponder is a household name when it comes to college football, so she is the perfect person to be the face of XYIENCE this season," says Thomas Oh, SVP of marketing for Big Red, the owner of XYIENCE. "This campaign highlights Sam's dry yet relatable sense of humor and lets fans engage with both XYIENCE and her throughout the college football season."
ABOUT XYIENCE (pronounced zi-ence)
Launched in 2006 and now headquartered in Austin, Texas, XYIENCE is the original zero calorie energy beverage with all natural flavors and colors. XYIENCE is available in eight exclusively zero calorie flavors: Cherry Lime, Mango Guava, Frostberry Blast, Blue Pomegranate, Cran Razz, Fruit Punch, Tangerine and Melon Mayhem. XYIENCE is marketed strictly to consumers ages 18 and over. XYIENCE was acquired by Big Red, Inc. in 2014. Find more info about XYIENCE online at www.XYIENCE.com or at a retailer near you. Connect with XYIENCE on Facebook, Twitter, Instagram and YouTube.