There’s a fast-casual restaurant near my office in Los Angeles called Good Stuff. Recently, I was craving a burger and Good Stuff’s bacon and avocado cheeseburger always hits the spot (and for you carb-counting people, you can also get it wrapped in lettuce). So I walked down to the restaurant and picked up my burger, when something on the menu caught my eye: We are now serving cage-free eggs.
Over the past several months, almost every major U.S. packaged foods company and food retailer has pledged to transition to 100% cage-free eggs in their supply chain, generally by 2020 or 2025. So when I saw Good Stuff’s cage-free pledge, it got me thinking about whether the U.S. restaurant industry might jump on the cage-free eggs bandwagon too.
McDonald’s made this pledge last September, but its competitors hadn’t done much to follow. But now, with seemingly everyone in packaged food pledging to go cage-free, it makes sense to ask whether the fast-food industry at large will follow suit.
The move toward cage-free eggs comes as more consumers take a closer look at the conditions that their food is created in. Just like packaged foods companies and retailers, transitioning to 100% cage-free eggs wouldn’t happen overnight for restaurants. It takes time to work with suppliers to make such a transition, but from a purely public relations standpoint, it’s a pretty good bet that restaurants would start making this move. How quickly? That depends on which restaurants make the move. A Good Stuff-sized eatery won’t move the needle much, but a global McDonald’s competitor such as Burger King or Taco Bell would signal an industry shift.
Cage-free eggs: watch for them at a restaurant near you.