World’s Largest Hot Dog Chain Signs Endorsement Deal with Race Pro J.R. Hildebrand
Irvine, CA (RestaurantNews.com) Wienerschnitzel, the world’s largest Hot Dog chain, has announced its sponsorship of American race car driver J.R. Hildebrand for the 2015 Indianapolis 500. As part of the endorsement, Wienerschnitzel’s logo will be displayed on Hildebrand’s helmet worn during the race, where he’ll drive the No. 6 car for Indianapolis-based CHF Racing. This will be Hildebrand’s fifth Indy 500 start.
“I’m pumped to get back on track at Indy this year, and to have Wienerschnitzel on board for the ride,” said Hildebrand. “Seeing what they’ve done in Supercross and in the racing world has been really cool, so it’s exciting to be part of their motorsports family.”
The Indy 500 is televised in over 200 countries, reaching over 344 million fans, and is the largest attended single-day sporting event in the world. The sponsorship is the latest in Wienerschnitzel’s strategic alignment with heavy hitters in the motorsports world.
“We are very excited to be a part of the Indy 500 and to have the opportunity to build new relationships,” said Cindy Galardi Culpepper, Wienerschnitzel’s Chairman and CEO. “The Indianapolis 500 is ‘The Greatest Spectacle in Racing,’ and having Wienerschnitzel be a part of that is a milestone for the company. We look forward to cheering on our driver, JR Hildebrand, as he races!”
The Indianapolis 500 will air live on Sunday, May 24, on ABC at 11:00 a.m. EST.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand and Tastee Freez.
Morgan Marketing & Public Relations