World’s Largest Hot Dog Chain Expands Leadership Team with Seasoned Franchise Expert
Irvine, CA (RestaurantNews.com) Wienerschnitzel, home of America’s favorite Chili Dog, has announced Ted Milburn as Director of Franchise Development. Millburn will apply his more than 25 years of experience in sales and franchise growth, to lead Wienerschnitzel’s domestic expansion initiatives.
“With our heightened focus on franchise development, Ted is an incredibly valuable addition to the Wienerschnitzel team,” said Cindy Galardi Culpepper, CEO of Wienerschnitzel. “Given our continued year-over-year sales increases and many franchise advancements in motion, Wienerschnitzel is primed for substantial nationwide expansion.”
Under Milburn’s direction, Wienerschnitzel is overhauling its franchise marketing tools and increasing its industry trade presence as the company pursues national growth. In addition, both new and existing Wienerschnitzel franchisees will have the opportunity to adopt the recently introduced “Heritage” building design, which features a smaller footprint and, at a lower cost of entry, takes advantage of real estate where most competitors will not go.
“I’m honored to join the Wienerschnitzel team during this very exciting time, and I look forward to leveraging my industry knowledge to help grow the brand,” said Milburn. “Wienerschnitzel already holds a special place in the hearts of many, and the company is making great strides to bring its unique products and signature experience to new guests across the country.”
Previously, Milburn worked with internationally-recognized companies including Nestle Toll House Café where he led North American franchise efforts for their café concept, and directed franchise development for brands under the Kahala Corp. umbrella.
Wienerschnitzel currently has 320 locations in 10 states. The company is recruiting passionate franchise partners with a strong entrepreneurial spirit, and is awarding a variety of franchise opportunities including area development, single unit, and non-traditional venues such as convenience stores. To learn more about the benefits of owning a Wienerschnitzel franchise, please visit http://franchising.wienerschnitzel.com.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. Today, Wienerschnitzel is the world’s largest hot dog chain and home of America’s favorite Chili Dog. Based in Irvine, California, the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez. An iconic American brand with a devoted following for over 50 years, Wienerschnitzel is poised for exponential growth, both domestically and internationally. With a refreshed marketing focus, Wienerschnitzel has received tremendous media attention and accolades including Franchise Times’ “20 to Watch” and voted Best Fast Food in Southern California by the readers of Los Angeles Daily News for five years and running. Additionally, the company recently introduced a unique next generation store design featuring a smaller footprint and a lower cost of entry; while the simple menu allows for easy execution and lower food costs. As a family owned and operated company, Wienerschnitzel is in a unique position to always put its franchise partners first and is actively recruiting passionate franchise candidates to grow with the brand during this very exciting time. For more information on owning a Wienerschnitzel, visit franchising.wienerschnitzel.com or contact Ted Milburn – Director, Franchise Development at firstname.lastname@example.org.
Morgan Marketing & Public Relations