Customers invited to try new X-Men themed spicy menu items and enter sweepstakes to win trip to NYC
COLUMBUS, Ohio, Sept. 6, 2016 /PRNewswire/ -- White Castle, America's first fast food hamburger chain, is partnering with Twentieth Century Fox Home Entertainment to host an X-Men themed sweepstakes, timed to the Digital HD release of X-Men: Apocalypse on September 9, 2016. One lucky winner will receive a three-night trip for two to New York City and the opportunity to meet with a team of Hollywood special effects artists to transform into his or her favorite X-Men character, including a photo shoot to capture the memorable moment.
"Most people have a favorite super hero. But, what if they had the chance to actually become their favorite super hero for a day? With this fun sweepstakes, they can," said Jamie Richardson, vice president of White Castle. "We encourage all of our Cravers, near and far, to apply."
Those who purchase a medium or large soft drink in-store, or a specially marked White Castle Slider six-pack in retail locations, will receive a scratch off card for a chance to win a trip for two to New York City to "Be an X-Men for a Day" and thousands of other White Castle and X-Men instant win prizes. The grand prize pack includes a professional photo shoot, airfare and three nights in a Manhattan hotel.
The sweepstakes opened on August 25 and will run until December 31, 2016, or while game pieces last. The grand prizewinner will be selected by January 31, 2017. No purchase is necessary to win. For rules and regulations, please visit www.whitecastlesweeps.com.
In addition to the sweepstakes, White Castle customers and X-Men fans can try a new spicy Slider lineup that includes:
To complement the Sliders, customers can also try the Mutant Loaded Fries – crinkle cut fries topped with onion chips, cheese sauce, barbeque sauce and sprinkled with bacon crumbles.
"You have to be brave to handle ghost pepper, and our new 'X-Treme' menu offerings will certainly put our Cravers' taste buds to the test. They aren't for the faint of heart," said Richardson. "We have a feeling the Slider trio and the Mutant Loaded Fries are going to be a hit, and each menu item is designed to bring out everyone's inner super hero."
Cravers are encouraged to try the menu items and share their experiences on social media, using the hashtag #HowBraveIsYourCrave. And for a special deal, those who order an X-Men: Apocalypse Crave Case online during the promotion period can receive $5 off, using the promo code XMEN.
For more information, visit www.whitecastle.com.
About White Castle®
White Castle, America's first fast-food hamburger chain based in Columbus, Ohio, is celebrating 95 years as a family-owned business. The company was founded in Wichita, Kansas, in 1921 serving The Original Slider® which was named the most influential burger of all time in 2014 by Time. All White Castle Sliders are made from 100 percent USDA inspected beef. Today White Castle owns and operates nearly 400 restaurants in 12 states and has two dedicated Crave Mobiles that attended hundreds of events in 2015. White Castle's commitment to maintaining the highest quality products extends to the company owning and operating its own meat processing plants and bakeries as well as three frozen food processing plants. The retail division markets White Castle signature products in grocery, club stores, convenience stores, vending operations and concessions across the United States and in a growing number of international locations, including military base exchanges around the world.
WhiteCastle.com is a culture center for Cravers, the chain's loyal and passionate fan base, connecting like-minded Slider enthusiasts from around the globe in a social media setting. For more information on White Castle and to see the Craver Hall of Fame, visit whitecastle.com.
About Twentieth Century Fox Home Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film. TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions as well as all third party distribution partners on DVD, Blu-ray™, 4K Ultra HD, Digital HD, and VOD (video-on-demand). Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets and digital stores throughout the world.
SOURCE White Castle