French Fry Diary
Earlier in October we informed you about Wendy’s new, revamped logo and their plan to transform their restaurants into hip hangouts. Now, after releasing their Right Price Right Size menu in the beginning of the new year, the rest of the Wendy’s makeover is officially underway.
Although the full transformation will take a couple of years, Wendy’s will begin to debut the new logo in advertising, on packaging, crew uniforms, restaurant signage, and digital assets next Monday, Feb. 25. As for the rest of the innovation, they will release new and improved cups, bags, and other dining necessities in March, plus improved crew uniforms in June.
Their restaurants will also be refashioned to fit the new digital era with new "Image Activation" restaurants that feature modern designs, lounges, fireplaces, flat-screen TVs, digital menu boards, and of course, Wi-Fi access. As for their online presence, Wendy’s has launched the Facebook-affiliated program "Claim Your Taste," a mobile nutrition app, and they plan to launch a remodeled site this spring. "We’re transforming our brand to signal a new dynamic company that’s listening and responding to consumer needs," said chief marketing officer Craig Bahner, in a release. Which basically means tech-heavy, fast-casual spaces and a less-Western-y mascot.
Skyler Bouchard is a junior writer at the Daily Meal. Follow her on twitter at @skylerbouchard.