Dublin, OH (RestaurantNews.com) Wendy’s® and indie rock band American Authors just dropped a surprise addition to your summer playlist – possibly before you even had a chance to realize it. This week, without any advance notice, Wendy’s posted a video to its Facebook and Twitter pages with an exclusive new track from American Authors called “Right Here Right Now,” which will appear on the band’s upcoming studio album “What We Live For.” The single celebrates Wendy’s recent launch of the limited-time Bacon Mozzarella Burger and highlights the joys that come along with a great surprise.
Unexpected Sounds Good
The launch of Wendy’s Bacon Mozzarella Burger is supported by an integrated marketing campaign focused on engaging fans across channels and platforms in entertaining, interesting and surprising ways.
Speaking of surprises, Wendy’s and American Authors may also soon be treating some lucky fans to an impromptu live concert. Fans are encouraged to follow Wendy’s and American Authors’ social channels for up-to-the-minute details in the coming days.
Unexpected Tastes Good
Naturally, the burger boasts Wendy’s signature quality ingredients including thick cut, oven cooked Applewood Smoked Bacon and fresh, never frozen North American beef*. The Bacon Mozzarella Burger then takes the taste to a new level with a creamy and sweet natural mozzarella, a cheese that has the perfect meltability when placed on a hot beef patty. It’s then topped with sliced red onions, spring mix and a garlic parmesan cheese spread – all sandwiched between a toasted garlic brioche bun.
The Bacon Mozzarella Burger is available for a limited time and is priced at $4.69 or $6.79 for a combo meal.**
*Fresh beef available in the contiguous U.S. and Canada.
**Prices and participation may vary.
About The Wendy’s Company
The Wendy’s Company (NASDAQ: WEN) is the world’s third largest quick-service hamburger restaurant chain. The Wendy’s system includes more than 6,500 restaurants in 28 countries and U.S. territories. For more information, visit www.aboutwendys.com.