Watch Red Bull Reps Wakeboard Through Cranberries

In this excellent marketing video, professional wakeskaters Ben Horan and Brian Grubb see what it’s like to wakeboard through a cranberry harvest

To be completely honest, we really had no idea that this was how cranberries were harvested: through water, and pulled together in a large, floating red mass. Red Bull, the energy drink behind many excellent viral marketing clips, decided to get a couple of pros together and put them to task, wakeboarding through a cranberry harvest.

Red Bull has done this before, early in 2011, but this time around you learn a little bit more about cranberry harvesting, just in time for the holiday season. There’s just as much wakeboarding in this modernized version (plus plenty of gorgeous slow-motion shots).

Check it out as Horan and Grubb ride the cranberry-strewn waves in Manitowish Waters, Wis., in one of the most aesthetically pleasing wakeskating sessions we’ve seen this year. It’s just so cool, we couldn’t help sharing. (Bonus: Red Bull claims no cranberries were wasted or destroyed in the session).

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