McDonald’s unveiled their newest major offering, the Premium McWraps, earlier this year, in three varieties: Chicken Ranch, Sweet Chili Chicken, and Chicken Ranch. The concept behind a wrap is pretty straightforward, and most likely one of the main reasons why they decided to go the wrap route is because it’s so versatile, and new varieties can be tested and rolled out without much in the way of employee training.
Burger Business noticed that this new "platform" has already begun testing out new varieties in international markets. Up in Canada, where it’s called the Signature McWrap, the platform launched with a Fiesta Chicken wrap (grilled or crispy chicken, shredded cheese, lettuce, tri-color tortilla strips, tomato salsa, and mayo) already in the lineup. And in Hungary, Sweden, and Belgium, they’ve rolled out an intriguing new product: wraps with tzatziki sauce.
The garlicky, cucumber-y, creamy yogurt-based sauce has appeared on different varieties of wrap in each of those three countries: In Hungary (pictured), it has a grilled pork patty, "Mediterranean cheese," red onion, bell pepper, and tzatziki; in Sweden it’s filled with seasoned ground beef, lettuce, fresh cucumber, red onion rings, cheese, and tzatziki; and in Belgium it has crispy chicken, tomato, cucumber, lettuce, fried onion, and tzatziki are in the wrap.
While there’s no indication yet that the sauce might make its way into the U.S. market, it’s certainly an intriguing concept, and it’s a sauce that just about everyone likes.