Tom Hiddleston, Ben Kingsley & Mark Strong Prove It's Good To Be Bad In Jaguar's First Super Bowl Commercial

Actors Sir Ben Kingsley, Tom Hiddleston and Mark Strong will appear in Jaguar's first-ever Super Bowl TV commercial. The 60-second commercial titled Rendezvous, which was made in London and directed by Oscar-winning director Tom Hopper, will feature Jaguar's F-TYPE Coupe. The commercial is part of the luxury automaker's British Villains multi-channel marketing campaign, which will include TV broadcasts, digital, print, and OOH (outdoor advertising) elements.

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"With British Villains, Jaguar will present itself on the Super Bowl stage as a challenger to the usual luxury car suspects, with a unique cinematic expression of our modern British style," says Jeff Curry, brand VP, Jaguar North America.  "With the three renowned actors, Sir Ben, Tom and Mark, who have all played memorable film rogues, we have brought together the best of British film to star in a major motion picture caliber campaign that addresses the simple cultural observation that Brits often play the best villains in film. This talent, coupled with the direction of Academy Award-winner director Tom Hooper, enables us to launch our campaign for the F-TYPE Coupe in a manner that captures the new spirit of the entire brand inspired by our latest sports car."

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