The cinnamon graham crackers that are sold by Whole Foods’ in-house brand, 365, are different from the others that are on the market, but in a good way. Whereas the ones sold by Honey Maid, the most popular brand, are rather dense and sweet, these are light, crunchy, crispy, and not overly sugary.
There’s a pronounced wheat flavor from the first ingredient, organic wheat flour, and it’s sweetened with organic cane juice, honey, and molasses as opposed to straight sugar or high-fructose corn syrup. There’s a pronounced if not overpowering cinnamon flavor, and while they’re a bit on the dry side, as graham crackers always are ("I feel like I’m chewing sand," the only tester who had a negative opinion said), they’d do very well dunked into a glass of milk.
Overall, they hit that graham cracker sweet spot that you’re looking for, while dialing down the sweetness and dialing up the crispiness. They’d be a very good option to serve to kids as an after-school snack. Two cracker sheets contain 130 calories, 3 grams of fat, 24 carbs, and 7 grams of sugars. Honey Maid’s equivalent has the same amount of fat, but 20 more calories, 8 more carbs, and 3 more grams of sugar.