Taco Bell Employees Cut Through the Beef

Addressing the seasoned beef controversy.


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Amidst the bevy of criticism surrounding the quality of their seasoned beef, Taco Bell is launching a marketing campaign this week that aims to set the record straight. The "Talk" campaign will include a series of TV, radio, and internet spots featuring the Taco Bell employees who prepare the meat in question. 

The advertisements show youthful workers in their Taco Bell uniforms explaining that their seasoned beef contains 88% premium ground beef and 12% seasonings, spices, and water. They go on to urge skeptics to look at the recipe published on the Taco Bell website for further information about the cooking process. 

The commercials also feature an offer for an 88¢ Crunchwrap Supreme at participating Taco Bell locations nationwide from February 27th through March 5th. The 88¢ is meant to represent the 88% premium ground beef used in their seasoned beef recipe. 

The Daily Byte is a regular column dedicated to covering interesting food news and trends across the country. Click here for previous columns. 

 


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3 Comments

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Except that taco bell employees have nothing to do with the preparation of the actual meat. It comes shipped in bags, pre seasoned, it is then stuck in a large bin off hot water until it reaches the correct temperature for consumption. This does not count as preparing a meal imo. If you want to change people's minds about the content of their food, you might want a commercial where the people who made the meat bags explain what exactly goes in them.

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It's a script being delivered either way. Who cares who reads it?

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The crunch wrap is delicious!

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