One Million Moms, a Christian advocacy group that aims to limit supposedly explicit content in the media, is in an uproar over a recent magazine advertisement for Kraft.
The ad, featuring an almost naked man covered by a picnic blanket, led the group to state in a recent press release that “Christians will not be able to buy Kraft dressings or any of their products until they clean up their advertising…Who will want Kraft products in their fridge or pantry if this vulgarity is what they represent?”
While, admittedly, the caption in the corner stating “Silverware Optional – Let’s Get Zesty” is a bit suggestive and the accompanying link below “getmezesty.com” does sound like something you wouldn’t really want to pop up in your Internet browser’s history page, will the ad really “push away loyal, conservative customers” as the One Million Moms say? Or will it spice things up in the grocery store? Either way, Kraft is no longer just about salad dressings.