Sbarro Closes 155 Underperforming Units in North America

Sbarro has closed 155 of its corporate locations in an effort to improve financial growth

Flickr/Scott Hendo

In an effort to improve the overall financial performance of the company, Sbarro Holdings Inc. has closed 155 company-owned units in North America. The move is designed to “facilitate continued growth and investment in the brand,” announced Jonathan Dedmon, a spokesman for the company.

Recently, the pizza chain has made a conscious move to rebrand itself as a more upscale dining experience. In October 2013, Sbarro’s debuted Pizza Cucinova, a higher end, fast-casual approach to pizza, in Columbus, Ohio. They also announced plans for a selection of made-to-order pizzas called Sbarro Brooklyn Fresh.

In 2011, Sbarro filed for bankruptcy and has continued to struggle since then. In 2012, Nation’s Restaurant News reported that Sbarro had 417 company-owned locations and 174 franchised units. Darren Tristano, executive vice president of Technomic, Inc., told NRN that although the company was making the right decision in closing several branches, restructuring would need to be dramatic.

“At this stage, it might be too little too late for them,” said Tristano. “If they go in this direction, they’ll have to close their losers and focus on the winning locations with higher opportunity for them.”

Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0

Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage

Latest from The Daily Meal

The Daily Meal Video Network
Strawberry Brie Grilled Cheese

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
Please answer this Captcha to prove you are human
Enter the characters shown in the image.
Please answer this Captcha to prove you are human