Campaign seeks to find simple hacks to everyday healthy eating challenges.
NEW YORK, July 12, 2016 /PRNewswire/ -- This fall, Ruby's Naturals, Inc., parent company to Ruby Rockets, will launch its first fully integrated marketing initiative to engage with U.S. families. The campaign will start by connecting with moms at various community events across the U.S. and by opening up the dialogue with her across Ruby Rockets' social channels.
"Navigating parenthood today requires creativity, confidence, and endless resourcefulness, however, it's not all challenging terrain. Every mom uses shortcuts to navigate parenthood. We want to identify her biggest road bumps related to healthy eating and help her find solutions," said Nicole Felix, Marketing Director, Ruby's Naturals, Inc.
Starting in late July key influencers will ask their fans to provide their favorite "shareworthy secrets" related to key parenting moments like, planning healthy family meals, balanced eating while on family vacation, and making after-school snacks fun and nutritious.
The campaign will extend into the Back-to-School season with a partnership with Trekaroo, a robust resource for traveling with kids. Its community of parents provide experienced perspective on the best destinations, attractions and on-the-go solutions for families of all sizes and ages.
"We are excited to be partnering with Trekaroo as our partnership will showcase how to connect kids with real food through fun destinations, recipes and art projects. We believe, like Ruby Rockets, Trekaroo is a 'shareworthy secret'. The platform provides families with fun ideas on how to get the most out of family travel," said Felix.
The "Shareworthy Secrets" campaign launch, which will be timed with Back-to-School 2016, will serve as an ongoing resource for moms looking to simplify healthy eating and aligns with the company's mission of making healthy eating delicious, easy, and accessible. It will be featured across all Ruby Rockets' social media channels along with our partners', like Trekaroo. "Our hope is that Ruby Rockets can be mom's ultimate 'shareworthy secret'—her creative solution in getting her kids to eat more fruits and veggies," said Felix.
ABOUT RUBY'S NATURALS, INC.
Ruby's Naturals, Inc., maker of delicious, healthy Ruby Rockets Non-Dairy Frozen Fruit & Veggie Pops and now Ruby Rockets Non-Dairy Fruit & Veggie Blends—a non-dairy yogurt alternative™, has been creating organic, non-GMO, real food made with ingredients you can pronounce since 2013. For more information about Ruby Rockets products, to place an online order or find a list of supermarkets where Ruby Rockets products are sold, visit www.rubyrockets.com. Fans can also follow Ruby Rockets on Facebook, Twitter, and Instagram.
Name: Nicole Felix
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SOURCE Ruby's Naturals