Charlotte, NC (RestaurantNews.com) Charlotte-based restaurant public relations firm DFPR today announced that Hwy 55 Burgers, Shakes & Fries has joined its growing agency roster of partners. As the PR AOR for the brand, DFPR will provide an array of strategic communications counsel, including public relations, media relations, crisis communications and franchise partner support.
“We’re beyond thrilled to partner with DFPR to help tell our story in a compelling way,” said Andy Moore, director of communications for Hwy 55 Burgers, Shake & Fries. “After getting to know the team over the past few weeks, we believe they share our culture and our mission, and we’re ready to go to the next level together.”
Hwy 55 Burgers, Shakes & Fries boasts a fresh, All-American diner experience with fresh, never-frozen burgers, premium sliced cheesesteaks piled high on steamed hoagies, and frozen custard made in-house every day. With its open-grill design, the kitchen’s dedication and care when hand-crafting meals is front and center.
“For us, we have to fall in love with a brand in order to represent it effectively and that’s exactly what happened with Hwy 55,” said Derek Farley, president of DFPR. “We visited numerous locations, spoke with guests and team members and saw common themes: that people are just crazy about the food, culture and leadership. Finally, we met with the executive team and discovered very quickly the source of that passion. We love their people and their story and can’t wait to tell their story to the world.”
Linsey Beford, who joined DFPR as Senior Strategist earlier this year, will serve as account lead. Farley and DFPR managing partner and executive vice president Tom Beyer will also stay involved in all aspects of the partnership.
For nearly a decade, DFPR has served or is serving as the public relations agency of record for national restaurant chains such as Applebee’s, TGI Fridays, On The Border Mexican Grill & Cantina, Shoney’s, Arooga’s, JJ’s Red Hots, Zinburger Wine & Burger Bar, CUPS Frozen Yogurt, Paciugo, Fox & Hound and Champps. The agency is also PR AOR for Safe Step Walk-In Tub Co. and UFC GYM’s Franchise Company. The firm routinely wins national awards on behalf of its clients from third party organizations such as Bulldog Awards, The Communicator Awards and the League of American Communication Professionals.
Derek Farley Public Relations, LLC, – aka DFPR – with offices in Charlotte, Phoenix and San Diego, is a public relations firm specializing in news management, media relations, publicity and strategic communication. For more information, visit www.dfpr.com.
About HWY 55
Hwy 55, a retro-themed diner that features fresh, never-frozen hand-pattied burgers, house-made frozen custard, and other classic favorites in a unique open-kitchen setting, was founded in Goldsboro, North Carolina in 1991. Hwy 55 reflects founder Kenney Moore’s commitment to authentic hospitality and fresh food. Widely known in the state for its fresh food and service that exceeds expectations, the chain won BurgerBusiness.com’s “Best Burger” in 2012. It also was recently named a top 500 franchise in the United States by Entrepreneur magazine and a “Next 20” restaurant brand by Nation’s Restaurant News. HWY 55 currently has 121 locations in 10 states, Denmark and the United Arab Emirates. Like HWY 55 on at https://www.facebook.com/Hwy55burgers or follow us at https://twitter.com/hwy55burgers. For more information, visit https://www.hwy55.com.