Red Stripe and Bodega Make Music

They hacked this London corner shop to surprise guests when bottles start playing a tune


Walking into the local bodega to grab a beer or a slice of cheese or a loaf of bread is hardly an entertaining experience; ours usually involves fumbling around for cash while partially sober and incredibly hungry. But if Red Stripe lager ever comes to town, we're expecting something as awesome as this marketing gimmick they pulled in London.

The team rigged an entire corner store in East London to have empty bottles and cartons play "Message to You Rudy" by The Specials, with air blowing into bottles at the right pitch (surprisingly) and bags of chips keeping rhythm. Their adorable video shows that the tune is triggered by people picking up a bottle or two of Red Stripe, as brooms, dustbins, boxes, and even more bottles of beer join in on the fun.

Watch the magic happen below, then check out their behind-the-scenes video, which shows how the team tested bottles of beer and cartons of ramen (bodega staples, of course) to make the magic happen. "It's like a ghetto theme park," one surprised shopper told them. Not really, but close enough.

 


Be a Part of the Conversation

Have something to say?
Add a comment (or see what others think).

Comments 0
2.857145
Ratings112


Like this story? Get updates by email, facebook and twitter
Get daily food and wine coverage


Latest from The Daily Meal

The Daily Meal Video Network
A Lesson in Limoncello

Post a comment

Add a Comment

Upload a picture of yourself no larger than 3MB, please see Terms for details
CAPTCHA
Please answer this Captcha to prove you are human
Image CAPTCHA
Enter the characters shown in the image.
CAPTCHA
Please answer this Captcha to prove you are human