Dallas, TX (RestaurantNews.com) Pizza Patrón, widely known for its PIZZA POR PESOS® program, launched its new Frijolera™ (bean lovers) pizza today, Mexican Independence Day, with a challenge to GOP frontrunner Donald Trump: “Try our new pizza and show your love for beans.” The company is encouraging fans on social media to help make this happen by using the hashtag #PizzaPaTrump.
As a bonus, on September 16 only, customers can purchase a large Frijolera™ pizza for only 50 Mexican Pesos (bills only), tax included, limit 1 per customer. That’s less than three bucks for a large specialty pie that normally retails for $9 or more at Pizza Patrón.
“Our new Frijolera™ pizza is our most Mexican pizza to date,” said Andrew Gamm, executive vice president of Pizza Patrón. “We hope Mr. Trump takes us up on our offer and shows us that he is a beans lover at heart.”
The Frijolera™ is a large pizza that starts with a black bean sauce and is topped with generous amounts of cheese, smoky chorizo sausage, savory ham and crispy bacon. A large Frijolera™ pizza runs $8.99 and is available for a limited time only. Price may vary in different markets.
Customers may also substitute the premium Frijolera black bean sauce on any of their favorite pizzas such as the popular La Mexicana pizza for only $1 more.
To find the nearest Pizza Patrón location or to view the full menu, visit www.pizzapatron.com
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.