Dallas, TX (RestaurantNews.com) Pizza Patrón, widely known for its PIZZA POR PESOS® program, opened restaurants Austin, Fort Worth and Dallas in September. Each of the new locations was built by a veteran, multi-unit Pizza Patrón owner – one of whom is company founder, Antonio Swad.
Company officials say that after suspending its franchising program for the past two years, it is turning its eye towards growth once again. All of the new stores are strategically located in markets where the brand wants to enlarge its existing footprint.
“The Pizza Patrón brand owns a unique spot in the market and we believe it is more relevant today than it has ever been,” said Andrew Gamm, executive vice president of Pizza Patrón. “Our company has never been healthier and we are ready to mash the growth pedal. We have a solid strategy and a new standalone store model that will help take us to the next level in the industry.”
Pizza Patrón set all-time sales records in 46-percent of its stores during the first three quarters of 2015. In addition, the company’s new standalone store model with pick-up window, which opened on September 18 in Dallas, has already cracked the system’s top five sales list after only its first two weeks of business.
“We are very excited about our new standalone store model and the opportunities it represents for our brand,” said Gamm. “We plan to open franchising again in select markets in the near future.”
Today, the company has 95 restaurants open with additional restaurants currently under development in multiple Texas markets including Dallas, Fort Worth, San Antonio and Austin.
About Pizza Patrón
Since 1986, Pizza Patrón has been committed to making its promise of “Más Pizza. Menos Dinero.®” a reality for every customer. From the beginning, the brand has been recognized for its ‘fresh-dough’ pizza, its low prices and its trademark “friendly, bicultural service.” In 2007, the company drew international media attention with its PIZZA POR PESOS® program when it began accepting Mexican Pesos at all of its restaurants. In 2012, the company’s PIZZA POR FAVOR™ promotion that gave free pizzas to anyone who ordered in Spanish sparked international news coverage and lively debate throughout the U.S. Today, Pizza Patrón is the leading Mexican pizza brand in the U.S. and remains dedicated to bringing its unique experience to life with every pizza made, and in every community it serves.