Panera Bread Reveals New 'Hidden' Menu

Off-menu items include breakfast bowls, salads, and lettuce wraps

Panera Bread, the Missouri-based quick-casual restaurant chain launched in 1981, has experienced some explosive success in recent years, largely due to its image as a health-conscious establishment (they were the first company in the industry to voluntarily post calorie counts on all of their menus). With explosive success comes a few trappings, including a cult following, which oftentimes spurs whispers of some sort of "secret menu" (see Starbucks, In-N-Out Burger, etc.). Well, Panera decided to one-up the competition and release their own "hidden" menu, a list of off-menu items that can be ordered even though they’re not officially made public.

So here they are (even though they’re not on the menu, all employees know about them and will be more than happy to prepare them for you, according to Brand Eating):

Power Breakfast Egg White Bowl with Roasted Turkey: Sliced roasted turkey, egg whites, warm baby spinach, roasted peppers, and basil pesto.

Power Breakfast Egg Bowl with Steak: Sliced top sirloin, two all-natural eggs, sliced avocados, and sliced tomatoes.

Power Mediterranean Chicken Salad: Chicken, baby spinach, romaine lettuce, tomatoes, applewood-smoked bacon, diced eggs, lemon juice, and extra-virgin olive oil.

Power Mediterranean Roasted Turkey Salad: Roasted turkey, baby spinach, romaine lettuce, tomatoes, red onions, Kalamata olives, lemon juice, and extra-virgin olive oil.

Power Chicken Hummus Bowl: Chicken, cilantro jalapeño hummus, baby spinach, cucumbers, diced tomatoes, red onions, lemon juice, and cilantro.

Power Steak Lettuce Wraps: Sliced top sirloin, leaf lettuce, cucumbers, diced tomatoes, red onions, basil pesto, and lemon juice.



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Gamma22's picture

I think I'd be more inclined to order one or more of these (especially the Power Mediterranean Chicken Salad, which sounds quite good) if I had an idea of the prices. Panera is already pretty pricey and not the type of place one would visit for a quick or cheap lunch. Seems to me that a "Power" meal probably comes with a powerful price tag.

daddyd01's picture

So, a "hidden menu", eh? I see six items, and ALL have the first name as POWER in them! YUPPIE meals, anyone? Just how stupid, and repulsive can any one company get? Want to run your average, non-yuppie customer off? Then offer "power" items on your menu! Sheesh!

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