Nutella Lawyers Up Over Boloco Milkshake
Company ‘doesn’t endorse’ use of hazelnut chocolate spread in frozen beverages
The restaurant industry has its share of crazy lawsuits, but when the lawyers come after the delicious chocolate milkshakes, we all lose.
Boloco, a Boston-based burrito chain, has had a “Nutella Milkshake” made with Nutella, skim milk, and frozen yogurt on their menu for the past 14 years, but chief executive John Pepper recently received a cease and desist letter from Ferraro, Nutella’s parent company.
“After 14 yrs as their faithful advocate, Nutella's lawyers have sent us an immediate cease & desist on the use of their name :-/,” Pepper Tweeted.
According to the Huffington Post, Ferraro says they don’t “endorse the use of Nutella or the Nutella brand in frozen beverages,” which is sort of like not endorsing the use of chocolate in conjunction with peanut butter.
A blog post on the Citizen Media Law Project indicates that Boloco might have a case, but Pepper has chosen to avoid trial and just stop selling the milkshake for now, while he looks for a new provider of a chocolate/hazelnut-type spread.
“We’re going to lose business because of this,” Pepper said. “People love Nutella. It’s a top seller of all our shakes and smoothies by some margin.”
People do love Nutella. To exercise your right to use Nutella in different applications, check out some of our best Nutella recipes for some new ideas.