Not Your Grandma's Ritz-Carlton: How The Brand Is Taking Design To The Next Level

What part of your vacation makes the actual vacation? Is it the location, who you're with, the activities you do? What about your hotel accommodations, do they have the ability to transform a getaway based solely on their aesthetics? The Ritz-Carlton Hotel Company thinks so. For the last decade, the team behind the brand's designs have worked hard to make each new hotel unique to their location while keeping them consistent with the Ritz-Carlton design philosophy. This year they will be adding six more hotels to their collection in China, Israel, Kazakhstan, India and Aruba. As the company continues to embark on new projects, the next three years will focus on developing an additional 30 hotels around the world.
"Each new project gives us an opportunity to create the best hotel within its environment that provides a true sense of place. Consideration is given to the market needs and how we can best create a hotel that will be a signature property within the group," said the company's Senior Vice President of Design and Project Management, Bill Barrie.