Willy Wonka Frozen Treat Pop Up Shop Appears in New York

Nestlé’s Willy Wonka is celebrating the 50th anniversary of the publication of Roald Dahl’s ‘Charlie and the Chocolate Factory’ by installing the “Winter Wonka-Land” pop-up shop in the Meatpacking District featuring the new Wonka invention: “Peel-A-Pops.”

Unleash your inner child and visit the new Wonka pop-up shop!

New York just got a lot more scrumdiddlyumptious. Today marked the unveiling of the Willy Wonka pop-up shop in New York’s Meatpacking District, called “Winter Wonka-Land.” The walkthrough wintery landscape, which features real-life Oompa Loompas and samples of the brand-new Wonka treat “Peel-A-Pop,” will only be around until May 17th at 22 Little West 12th Street.

The pop-up shop is meant to introduce Wonka fans to the new frozen treat, Peel-A-Pops, or peelable ice cream pops.

The treat features vanilla ice cream on a stick, encased by a yellow (banana-flavored), or purple (grape-flavored) peel-able gelatin mold. When unpeeled, the treat looks exactly like a banana, but with a sweet and edible peel. And it doesn’t taste like snozzberries!

“At Wonka, making ordinary sweets isn’t enough. Our mission is to bring the pure imagination of Willy Wonka to life with innovative treats,” said Lisa Williams, Wona Brand Manager in a statement. “Available nationwide this spring, magically sweet Peel-a-Pop frozen treats deliver on the Wonka promise, offering a taste of unbridled fun to kids of all ages.”

Joanna Fantozzi is an Associate Edtior with The Daily Meal. Follow her on Twitter @JoannaFantozzi

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