Vegetarians Angrily Protest Violent Burger Ads That Tout 'We Kill Them So You Don't Have To'

Vegetarians and vegans are up in arms about a controversial marketing campaign for a burger chain in the U.K., Gourmet Burger Kitchen, which decided to take the social media-appointed "Veganuary" as an opportunity to brutally skewer the vegan/vegetarian lifestyle.Vegans and vegetarians around the world are protesting the advertisements which nickname the burger chain, Gourmet Murder Kitchen, with a photo of a cow and the slogan, "We kill them so you don't have to."

Slogans in the burger restaurants themselves claim, "You'll always remember when you gave up being a vegetarian" and "Resistance is futile." Although the ads have received their fair share of backlash, Gourmet Burger Kitchen has maintained that the controversial marketing campaign was intended as a lighthearted joke, and pointed to the fact that they have veggie burgers on the menu:

However, the burger chain eventually decided to remove "some" of the campaigns following backlash: