You probably aren’t thinking about much as you bite into the all-American Hershey bar. If anything, the action probably brings on a sugar rush and healthy dose of childhood nostalgia. But Hershey wants to teach you how to appreciate the sight, sound, smell, and, of course, taste of chocolate with their Chocolate World attraction, the Chocolate Tasting Experience.The new feature at the Pennsylvania factory–turned–tourist–attraction will function like a high-end wine tasting, with chocolate connoisseurs teaching you about the flavor profiles of Hershey's Special Dark, Hershey's Milk Chocolate Bar, Hershey's Bliss, and Hershey's artisanal chocolate brand, Scharffen Berger.
"There is a difference between eating chocolate and tasting chocolate," Lael Hunt, the director of Hershey's global retail experience, told Lebanon Daily News. "The goal is to understand the art of chocolate tasting."
Participants will learn about why each Hershey variety makes a different sound as it’s broken (the louder the crunch, the higher the cacao percentage), as well as the subtle olfactory differences between chocolate types. Chocolate experts will teach sweets fans of all ages about the unique tasting notes in different Hershey products, such as butterscotch, sharp cheese, raisin, nutmeg, and more. Tickets are $9.95 for adults and $6.95 for children.