Boston Market is expanding, and has plans to open dozens of restaurants in the Middle East. The first of these restaurants is set to open in Kuwait in 2016 or early 2017, according to a release.
The company signed an area development agreement with Al-Ghunaim Trading Co. Ltd., which has past experience with developing and operating casual dining restaurants in the Middle East and South Asia. In addition to Kuwait, Al-Ghunaim Trading Co. will develop Boston Market restaurants in Oman, Bahrain, Saudi Arabia, Lebanon, Qatar, and Jordan.
Boston Market CEO George Michel says, “Boston Market introduced America to a totally fresh concept in home-style, fast casual dining more than 30 years ago, and now that story will begin again in seven overseas markets.”
In the U.S., Boston market plans open 12 new restaurants in 2016, and has recently opened new restaurants in New York, Florida, Georgia, Virginia, South Carolina, Missouri, and Texas.