Not So Fast, Palcohol: Label Approvals 'Issued in Error'

Palcohol labels were issued erroneously, says the U.S. Alcohol and Tobacco Tax and Trade Bureau

Palcohol

The road to powdered alcohol has hit a snag.

Last week we discovered something called Palcohol, a powdered alcohol that follows the time-tested formula of: “just add water.”

At the time of reporting, Palcohol had been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB), and it looked like Palcohol might be on the market by the fall.

Alas, the powdered alcohol has hit a snag on the way from the ignoble science lab to your mouth (and not your nose, for the love of God). A representative for the TTB told the Associated Press that the approvals were issued in error, and that Palcohol had been asked to surrender the approvals.

Although the TTB representative did not elaborate on how the error occurred, Palcohol’s parent company Lipsmark announced that "there seemed to be a discrepancy on our fill level, how much powder is in the bag.” The company is expected to resubmit its labels for approval.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.  

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