The First Starbucks Restaurant is Headed for Los Angeles

Starbucks is testing the waters of the fast casual market with its first full-fledged restaurant
The First Starbucks Restaurant is Headed for Los Angeles
La Boulange
Do you think La Boulange will have its own secret menu?

On June 12th, Starbucks will open La Boulange, the first restaurant from the worldwide coffee company, in Los Angeles, Calif.

The restaurant will serve breakfast, lunch, and dinner, with a menu based partially on the offerings from La Boulange Bakery, which Starbucks acquired in 2012.

The restaurant, which Businessweek described as a “continental diner,” will serve something called the “croissant burger,” along with cocktails, wine, and beer later in the day.

Earlier in 2014, Starbucks announced that it would begin selling wine in its Evenings outlets, and looks now to be going after the successful evening sales of competitors like Panera Bread and Le Pain Quotidien.

According to Businessweek, 22 percent of Panera’s sales are made during dinner.

La Boulange’s founder, Pascal Rigo, told the news outlet that he “expects breakfast, lunch, and weekend brunch to be mainstays at the new restaurant.

Currently, La Boulange restaurant is hiring for a variety of positions that need to be filled in advance of the June 12th opening date.

Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy

Related Links
10 Signs Your Starbucks Crush Is Actually in Love with You7 Failed Starbucks Drinks and Products10 Countries You Won’t Believe Have StarbucksA look at Starbucks' tea shop competitors8 Unhealthiest Hot Starbucks Drinks