The First Starbucks Restaurant is Headed for Los Angeles
Starbucks is testing the waters of the fast casual market with its first full-fledged restaurant
On June 12th, Starbucks will open La Boulange, the first restaurant from the worldwide coffee company, in Los Angeles, Calif.
The restaurant will serve breakfast, lunch, and dinner, with a menu based partially on the offerings from La Boulange Bakery, which Starbucks acquired in 2012.
The restaurant, which Businessweek described as a “continental diner,” will serve something called the “croissant burger,” along with cocktails, wine, and beer later in the day.
Earlier in 2014, Starbucks announced that it would begin selling wine in its Evenings outlets, and looks now to be going after the successful evening sales of competitors like Panera Bread and Le Pain Quotidien.
According to Businessweek, 22 percent of Panera’s sales are made during dinner.
La Boulange’s founder, Pascal Rigo, told the news outlet that he “expects breakfast, lunch, and weekend brunch to be mainstays at the new restaurant.
Currently, La Boulange restaurant is hiring for a variety of positions that need to be filled in advance of the June 12th opening date.
Karen Lo is an associate editor at The Daily Meal. Follow her on Twitter @appleplexy.
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