Quirky-flavored M&Ms are becoming almost as ubiquitous these days as bizarre Oreo varieties. But the newest M&M flavor to hit the stands is butterscotch — or, since it’s a Halloween-themed candy, White Chocolate BOO-tterscotch.Although butterscotch candies might bring to mind memories of visits with Grandma, people are already obsessed with this new M&M variety because it apparently tastes just like butterbeer from Harry Potter.
That’s right: Mars, Inc. thought they were just making a simple, festive, October-themed candy, but it turns out that they shook the Harry Potter fandom to its wand core. This is the most exciting candy-related news in the wizarding world since we were introduced to the fairly disgusting Bertie Bott’s Every Flavor Beans.
Target will have Butterbeer (okay. Butterscotch. Whatever.) M&Ms exclusively this Fall. So at what point do I sell my soul to Target?
— Carrie Srebro (@corbers) August 13, 2016
I need the 'Butterbeer' M&Ms. I need them. Well, I want them. I really shouldn't eat them. But I probably will. ¯\_(ツ)_/¯
— Alexandra Celine (@ACKoch105) August 12, 2016
The new M&Ms will be sold exclusively at Target this fall, just in time for Halloween.