In a classic “You had one job” moment, reality TV star Scott Disick took a perfectly crafted sponsored Instagram post and still managed to screw it up.
The original post, which has been taken down but of course still lives on because of the Internet, has a caption which reads, “Here you go, at 4pm est, write the below. Caption: Keeping up with the summer workout routine with my morning @booteauk protein shake!”
Disick’s blunder shows that not only was a crafted caption provided to him, but he also did not disclose that he was paid to promote the brand, as required by federal regulators, Quartz points out.
He later put up a revised post with the hashtag #ad, however the damage was already done, as many had already seen the mistake.
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