Planters’ Mr. Peanut Shell-ebrates His 100th Birthday

Birthday celebration includes a sweepstakes, one-of-a-kind jars, and a NUTmobile tour
Planter's 100th Birthday Peanuts

Kraft Heinz Company

Limited-edition dry-roasted peanut jars have three million one-of-a-kind designs.

Planters mascot Mr. Peanut celebrates his 100th birthday, kicking off a year-long celebration.

“Mr. Peanut’s continued popularity is a testament to America’s love of Planters nuts,” says Sean Marks, vice president of marketing at Planters. “Mr. Peanut’s 100th birthday will pay homage to his lifetime of nutty achievements by making celebrations even more remarkable for fans this year.”

As part of the celebration, the company is transforming its classic Dry-Roasted Peanuts jars to feature three million one-of-a-kind designs, according to a release. The limited-edition packaging, which will be available in May, features a dancing Mr. Peanut and colorful fireworks.

Planters is also hosting a sweepstakes through September 15, in which fans can enter for a chance to win an in-person or virtual celebration with Mr. Peanut and his 27-foot NUTmobile for an upcoming birthday party.

Mr. Peanut will also be embarking on a NUTmobile tour, giving fans a chance to take photos and ‘SHELL-fies.’ He will be giving away birthday swag and peanut samples.

Check out the NUTmobile, and other outrageous food vehicles.

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