Image courtesy of Pizza Hut
Pizza Hut is giving its competitors a run for its money by introducing a ‘$5 Flavor Menu’ highlighting fan-favorite offerings. The value menu features medium one-topping pizzas, bone-out WingStreet Wings (8), The Ultimate Hershey’s Chocolate Chip Cookie, Hershey’s Triple Chocolate Brownie, Tuscani Pasta, double orders of breadsticks or flavor sticks, and four 20-ounce Pepsi beverages. The only catch is you have to order at least two items from the menu to get the $5 price.
In a statement, Jeff Fox, Chief Brand and Concept Officer of Pizza Hut, said, “Value menus don’t really happen in the pizza category. We know that five dollars for a pizza from America’s favorite pizza company is a heck of a deal. At the same time, we have fans who are just as passionate about our Hershey’s Cookie, Hershey’s Brownie, as well as our WingStreet wings, Tuscani Pasta and world famous breadsticks. So, we are thrilled to be bringing consumers all of these high-quality Pizza Hut choices at a time when value is really top-of-mind.”
Fox tells Business Insider that the value menu encourages customers to order a more complete meal rather than just pizza, and that Pizza Hut expects the $5 offerings to especially appeal to large groups. Fox says, “What we… wanted to do was make sure we had the broadest appealing [value] menu in the category. Most consumers have tried some of our items, but they haven’t tried them all in combination.”