Subway’s $5 footlong promotion is almost as iconic as the odor of the sandwich chain’s bread. But it looks like the popular price rollback, which has been an annual tradition every February since 2008, has finally bit the dust.Subway used to offer a selection of $5 subs every day, and the deal extended to all sandwiches every February. This year, for the first time, Subway will only be offering $6 footlongs throughout the month of February.
This shouldn’t come as much of a shock to Subway fans, because the sandwich chain has been phasing out the $5 footlong deal for a while now. Most of the footlong prices were raised to $5.25 or $5.50 last year, with fewer options available to customers.
All classic menu items will be available for $6 until the end of the month, and can be combined as part of a meal deal.
Predictably, Subway customers are none too pleased about this menu change:
Can I get a 5$ footlong? "Yes that will be 7.50$" "What the fu*k?"
— Misty Marking (@MistyMarking) February 3, 2016
Some suspect a conspiracy theory may be afoot:
— Douglas Friedel (@d_friedel) February 3, 2016
Subway has tried to appease the angry Twitter mob with an explanation, but people aren’t convinced:
Y'all fake. $5 footlong sounds way better than $6 https://t.co/7Hl8Utjys7
— Petty Pr0ud (@emberry9517) February 3, 2016