Museum of Food and Drink
The lab is officially opening October 28 in Williamsburg. Unlike other food museums, this one aims to assess the food and drink industry overall and will feature exhibitions on commerce, science, production, consumption, and cooking.
“When you think of the full museum as a restaurant, Mofad Lab is a test kitchen,” Peter Kim, Mofad Lab’s executive director, told The New York Times.
The first exhibit at the new space, “Flavor: Making It and Faking It,” will look at the flavor industry. It involves a multisensory component to let visitors will get the full tasting experience.
There was talk about this museum opening back in 2012. Kim debuted a pop-up exhibition at New York City’s 2013 Summer Streets Festival called “Boom! The Puffing Gun and the Rise of Cereal.” This exhibit featured live demonstrations of the puffing gun used in popular breakfast cereals such as Cheerios and Kix.
“Food deserves a museum on the scale of the Metropolitan Museum of Art,” Kim told the Times.