Milwaukee Frozen Custard Shop Owner Defends ‘English-Only’ Rule

Staff Writer
Leon’s Frozen Custard has created serious waves of criticism with its strict ‘English-only’ rule for customers and employees
“I’m not allowed to speak Spanish to you,” one server whispered, when a customer tried to order in his native tongue.

Facebook c/o Leon's

“I’m not allowed to speak Spanish to you,” one server whispered, when a customer tried to order in his native tongue.

Nearly one in eight citizens in Milwaukee are Latino or Hispanic, according to recent census data, but one frozen custard shop in the city, Leon’s, doesn’t seem to care about demographics or customer concerns. At Leon’s, employees are only allowed to speak English, which has caused problems for customers attempting to order a frozen treat in Spanish or other languages.

The “English-only” rule has caused serious outcry and calls of boycotting. The League of United Latin American Citizens has called on the U.S. Equal Employment Opportunity Commission to launch a federal investigation into the unusual policy, according to The Washington Post.

Leon’s owner Ron Schneider has defended his policy and maintained that it is not rooted in prejudice or racism:

“Hey, c’mon! It is America,” Schneider told Fox 6 Now. “We’ve spoken English for a long, long time.”

He was concerned that his business would become slow or “disruptive” if it became “bilingual, trilingual, or something else.”

If an employee was caught speaking a different language to a customer, they could expect a serious chat from the boss, but likely wouldn’t get fired on a first offense. 

Related Links
New Japanese Vending Machine Is Designed Specifically for English-SpeakersMichelin-Starred Chef César Ramirez Denies Accusations of RacismNew Study Claims 'Tableside Racism' at RestaurantsIs Obesity Prejudice Making the Issue Worse?Chick-fil-A Responds to Cashier's Racist Mistake