McDonald’s Is Now Putting Fitness Trackers in Happy Meals

Staff Writer
For a limited time, McDonald’s will be putting ‘step-it’ trackers in Happy Meals to inspire kids to move more
Well, that’s one way to feel less guilty about eating a Big Mac.

McDonald's

Well, that’s one way to feel less guilty about eating a Big Mac.

As McDonald’s continues to reshape and evolve its unhealthy image by introducing kale salads and breakfast smoothies, the fast food giant is not just focusing on nutritious food.  McDonald’s announced that for a limited time, it will be including fitness trackers inside Happy Meals at participating locations in Canada and the United States, according to USA Today.

The fitness bands are rudimentary “step-it” trackers; so your child won’t be getting a free FitBit, but this will have to do.

The fitness trackers come in six colors, count steps, and blink in time with the speed you move, giving a whole new meaning to the term “fast food.” 

“Physical activity is important to everyone of all ages,” said Michelle McIlmoyle, McDonald’s Canada senior marketing manager, in a statement. “We very much support children’s well-being. Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”

This new fitness-minded initiative follows a Happy Meal relaunch in 2014, which resulted in smaller portions, fewer calories, and a push for milk instead of soda. 

 

 

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