Krispy Kreme Issues Apology After UK Location Accidentally Promotes 'KKK' Event

Krispy Kreme issued an apology after a location of the doughnut chain in Hull, England promoted an event called "KKK Wednesday," reports USA Today.

Krispy Kreme hull is advertising KKK Wednesday. I don't know. I do not know. pic.twitter.com/19pXLFxXsw

— WARNING: Ed Zitron (@edzitron) February 17, 2015

The event, which invited customers to meet as part of the "Krispy Kreme Klub" and decorate their own doughnuts on Wednesday, February 18, quickly attracted attention after it was posted on the company's UK Facebook page. It drew inevitable references to the better-known adopter of the acronym, the Ku Klux Klan.

"Krispy Kreme apologizes unreservedly for the inappropriate name of a customer promotion at one of our stores," the company said in a statement to The Guardian.

"This promotion was never intended to cause offense. All material has been withdrawn and an internal investigation is currently under way."

A spokesperson for Krispy Kreme told The Hull Daily Mail, "We don't have a new name for the event yet but it is still going ahead this week."