Three thousand free bottles of the Colonel Sanders-approved Extra Crispy Sunscreen was released to the masses this morning, and they’re already all gone. However, the promotional website is still up for your viewing pleasure.
It reads, “The sun gives us life. But if we're not careful it also gives us painful sunburns. That's why we made KFC's Extra Crispy Sunscreen! Its SPF helps protect your skin while the real fried chicken scent leaves you smelling delicious!”
Early testers said the sunscreen “smells more like urine or a baby's diaper than fried chicken,” Eater reported.
“While I'd love to tell you our customers have been asking for this, they haven't,” said Kevin Hochman, chief marketing officer for KFC U.S. “In fact, I'm pretty confident nobody ever asked for this. It's just some crazy idea we dreamed up.”