Introducing DXP, Domino’s Very Own Pizza Delivery Vehicle

Contributor
The car is called DXP, which stands for Delivery ExPert
Domino’s Pizza Delivery Vehicle

Domino's

Domino’s will send 100 DXP vehicles to 25 test markets.

Domino’s first changed the pizza delivery game by letting customers order by tweeting a pizza emoji at them, and now they have created special vehicle that is solely dedicated to delivering better pizzas.

The vehicle is called DXP, which stands for Delivery ExPert. It is a modified Chevy Spark with seating for a driver only. It was designed to store up to 80 pizzas in specified racks. There is also a warming oven as well as a “puddle light” to project the Domino’s logo on the ground.

Domino’s revealed the vehicle on October 21 at the pizza company’s headquarters in Ann Arbor, Michigan. They will be sending out 100 test vehicles to 25 markets in cities like Boston, Dallas, Detroit, Houston, New Orleans, and Seattle.

DXP was inspired by crowdsourced ideas from Local Motors, the American motor vehicle company that pioneered the concept for the world’s first 3D-printed car, and a former General Motors vice president.

“With all the changes that have occurred with this brand, one of the things that hasn’t kept pace is our innovation within delivery vehicles,” Russell Weiner, president of Domino’s USA, told Forbes. “So, what if a car was designed only for delivering pizzas?”

Related Links
Media Mix: Mario Batali's Halloween Costume; Domino's Burns Papa John's; and Actually Good Pumpkin BeersWeekly Media Mix: Domino's Looks to Space; The Spare Rib Robber Strikes Again; and Willie Nelson Teams Up with ChipotleDomino's iPad App Makes You a Pizza HeroDomino’s debuts Stuffed Cheesy Bread