The Pokémon Go craze is not only blowing up social media feeds and everyday conversation, but it is affecting businesses, namely restaurants, as well.
And though some business owners are unamused by unwelcome customers entering their establishments with the sole intent of catching Pokémon, others are using the newfound attention to their advantage.
Restaurants lucky enough to be situated near PokeStops – local points of interest that give players items – attract players without much effort at all. Sarah Anne Williams tweeted that a bar/restaurant reported a 10 percent increase in business since the game came out.
Owners of establishments that aren’t PokeStops or located near one can take matters into their own hands by playing the game and purchasing lures to bring Pokémon, and customers, to them.
Restaurant owners are taking to social media to advertise that presence of Pokémon on their premises and retweeting photos of customers catching Pokémon at their establishments.
Haven’t yet jumped on the bandwagon? Check out Vox’s comprehensive explanation of Pokémon Go.